The digital age is officially here, and it’s only getting more digital every day. Digital tech has changed much about the way people interact and engage in commerce. Nowadays, life and business happen at the speed of light, and your company had better have the necessary technological infrastructure to keep up.
Implementing digital technology can help your business to grow and function more fluidly. There are solutions for just about every business operation, and they’re only getting more advanced. Continue reading to learn what digital technologies are changing business and can help to transform yours as well.
Digital Tech Makes Marketing Affordable for Small Businesses
Your ability to communicate with your customers and consumers in your market will be one of the most important indicators of your success. The most successful businesses aren’t always the companies that make the highest-quality products or offer the lowest prices. Most of the time, the company that rules its market is the one that does the best job of communicating with the public.
As the owner of a small business, you don’t have the capital to put toward marketing campaigns and ads that corporations do. Fortunately, for small businesses, digital technology has expanded how companies can communicate with the general population. Social media has forever revolutionized the way companies market. Even if you can’t afford to make a Superbowl commercial or advertise in national magazines, you can have that same impact through viral social media posts.
You also have the use of customer relationship management (CRM) software that aids in your marketing campaigns. CRM includes everything from voicemail drop software to virtual call center software. They’re inexpensive tools that enable you to market directly to specific customers based on personal info gathered by your CRM software.
Digital Tech Makes it Cheaper to Communicate With Current and Potential Customers.
The main thing that keeps small businesses from competing with big corporations is the large gap between them in terms of capital. Having a more modest budget than the big companies have means that you can’t put as much money into marketing or optimize your business the way they can. Corporations have shareholders who pump money into their companies, but small-business owners don’t have that luxury.
While outfitting your company with the latest tech is expensive, there are a lot of gadgets out there that save you money. In other words, many devices and programs pay for themselves over time.
One money-saving example is voice over Internet protocol communication solutions, also known as VoIP. VoIP is a telephone service that is provided over the Internet and is much cheaper than landlines for long-distance calling. A lot of people are dropping their landline service and relying totally on their smartphones, but your business needs a phone number of its own. You may not be able to join the smartphone revolution ultimately, but you can lead the way into the Internet phone revolution.
Digital Technology Has Made It Easier for Businesses to Gather Intel
When it comes to competing with your peers to lead your market, what you know goes a long way. Customer relationship management–CRM–technology gives you the ability to gather and utilize data regarding your customers’ shopping habits. Valuable information about what your customers buy and what days they like to shop allows you to tailor marketing campaigns to them individually.
Also, you can use digital technology to gather intel about your competition. All of the big corporations engage in opposition research because you have to know your opponents are to beat them.
As you can see, the digital age is not only here, but it’s permeating every corner of the business realm. Giving your company’s technological infrastructure a digital facelift will do wonders for your small business. Databases like Go Look Up enable you to put your competitors under the microscope and see who your business rivals are beneath their public images.