Marketing Tips for Manufacturing Companies

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Marketing isn’t exactly rocket science, especially when you have the right strategy. Besides, there isn’t an all-purpose approach to marketing. It behooves you to find a marketing strategy that suits your business needs. The manufacturing industry is a highly competitive market. Manufacturing companies are increasingly exploring ways to stay on top of the competition. Want to scale your manufacturing operations? If so, this article explores some marketing tips to help promote and market a manufacturing company.

Utilize Video Marketing


Video marketing involves using video content to promote your product or service, drive engagement on digital and social platforms, and reach your target audience. Today, video marketing is a powerful tool for every industry. Many companies take advantage of the popularity of video streaming platforms to boost brand awareness.

Placing videos on a landing page helps customers make faster buying decisions. By not developing a video marketing strategy, manufacturing companies pass on a unique opportunity to promote and market their brands. In many ways, most people prefer authentic video content that resonates with them.

If you’re unsure how to start, first create a YouTube channel. You can then use your smartphone to produce quality video content and upload it to your channel. Take the initiative and display YouTube channel art like a YouTube banner at the starting point.

You can also use Canva to create attractive graphic design that highlights your brand. Better still, get a free YouTube banner template to enhance the visual appeal of your channel. When prospects click the link, it will redirect them to your website or landing page.

Use CPQ Software

Manufacturing companies that sell configurable products and services use CPQ solutions to optimize their quoting process. CPQ is an acronym for configuring, price, quote. With this software, you can configure your product, set prices, and create quotes. As a business owner in the manufacturing industry, you must integrate the CPQ system into your business processes to gain a comparative advantage in today’s market. You may want to consider incorporating an enhanced guided selling for manufacturing companies to optimize your sales process.

The software helps standardize your sales process and allows a new salesperson to adjust quickly. Some customers prefer talking directly to a sales rep. This comes with many benefits as sales reps can better understand the customer’s needs in order to find the right product.

Additionally, enhanced guided selling offers integrations with several other software solutions your sales team uses. This includes ERP, CRM, and CPQ software. A notable example of a CPQ solution is Salesforce CPQ. The bottom line is that you need a product configurator to configure products and optimize your quoting process.

Maintain an Online Presence


In today’s digital world, the importance of maintaining an online presence is often understated. Consider building a website to boost your brand visibility and give your brand legitimacy. You can leverage search engine optimization (SEO) to attract organic traffic to your website. In addition, SEO can help you generate viable leads and boost conversion rates.

One top SEO service is pay-per-click (PPC) marketing. PPC refers to placing backlinks and adverts on relevant and authoritative sites to attract traffic to your website. The way it works is that you pay a fee each time a prospect clicks on your link. The best part is that it helps spread the word about your business and increases conversions. If you decide to create a PPC campaign, you can use a PPC tool to streamline the process.

If you have a blog, the use of various SEO strategies will help optimize your blog content to rank better on search engines. At the end of every blog post, encourage your readers and visitors to subscribe to your mailing list. The upside is that you can use your mailing list to drive your email marketing strategy.